SEO professionals who use AI are outpacing their competitors. These 40 ChatGPT prompts cover every aspect of SEO — from keyword research and content briefs to technical audits and schema markup. Each prompt is ready to use — just replace the [brackets] with your details.
🔑 Keyword Research Prompts
1. Keyword Clusters
Create a keyword cluster for the topic "[main topic]". Provide: 1 pillar keyword (high volume, broad), 5-8 cluster keywords (more specific, supporting), 10 long-tail variations (question-based, low competition). For each keyword, estimate: search intent (informational/commercial/transactional), content type that would rank best, and difficulty level (low/medium/high).
2. People Also Ask
Generate 20 "People Also Ask" style questions that people commonly search for about [topic]. Include a mix of: how-to questions, what-is questions, comparison questions, best-of questions, and when/why questions. These should reflect real search intent and be phrased exactly as someone would type them into Google.
3. Competitor Gap Analysis
I want to find keyword opportunities that [competitor website] is ranking for but [my website] is not. My website covers [your niche]. What types of keywords and content topics should I focus on to capture market share? Give me 15 specific topic ideas with the keyword angle for each.
4. Local SEO Keywords
Generate local SEO keywords for a [business type] in [city/region]. Include: primary location keywords, neighborhood-specific variations, "near me" variants, service + location combinations, and review/comparison searches. Group them by searcher intent and content type needed to rank.
📄 Content Brief & Optimization Prompts
5. Full SEO Content Brief
Create a detailed SEO content brief for an article targeting the keyword "[keyword]". Include: target keyword + 5 secondary keywords, search intent analysis, recommended word count, H1 title (3 options), H2/H3 outline (full structure), key points to cover in each section, entities to mention, internal link suggestions (topic areas), and competing articles to outperform.
6. Meta Tags Optimizer
Write optimized meta tags for a page about [topic]. Primary keyword: [keyword]. Secondary keywords: [keywords]. Provide: (1) 5 title tag options (50-60 chars, keyword in first 3 words), (2) 3 meta description options (150-160 chars, include CTA), (3) URL slug suggestion, (4) H1 options that differ from the title tag.
7. Content Refresh Audit
Analyze this existing blog post and tell me how to improve it for SEO: [paste article or describe it]. Identify: missing keywords, thin sections that need expansion, outdated information, missing FAQs, internal linking opportunities, and on-page SEO improvements. Provide a specific action list ranked by impact.
8. LSI & Semantic Keywords
Generate semantic keywords and LSI (Latent Semantic Indexing) terms for an article about "[topic]" targeting "[main keyword]". Provide: 20 related terms to include naturally, 10 entity names (people, places, brands, tools) to mention, 5 common phrases used by experts in this field, and 8 questions to answer in the content.
🔗 Link Building Prompts
9. Guest Post Outreach Email
Write a personalized guest post outreach email for [blog/website name] in the [niche] space. My website: [your site]. Offer: write a guest post on [topic idea]. Make it: short (150 words max), personal (reference their specific content), value-focused (explain what their readers gain), and include 3 topic pitch ideas. Avoid generic templates.
10. Linkable Asset Ideas
Suggest 10 "linkable asset" content ideas for a website about [your niche]. A linkable asset is content so valuable that other sites naturally link to it. For each idea: content type (study/tool/guide/infographic), specific angle, why sites would link to it, and estimated effort to create (low/medium/high). Focus on data-driven and unique resources.
⚙️ Technical SEO Prompts
11. Schema Markup Generator
Generate JSON-LD schema markup for a [page type: Article/Product/FAQ/LocalBusiness/HowTo]. Page details: [title, description, author, date, etc.]. Include all relevant schema properties. Also tell me: which schema types would benefit this site most, and how to verify the markup is implemented correctly.
12. Core Web Vitals Fixes
My website [URL/describe site] is failing Core Web Vitals with these scores: LCP: [X]s, FID/INP: [X]ms, CLS: [X]. The site is built on [platform]. Provide a prioritized list of fixes for each metric, explain what causes each issue, and give specific code examples or plugin recommendations where applicable.
13. Robots.txt & Sitemap
My website is a [type of site] built on [CMS/platform]. Write an optimized robots.txt file that: allows crawling of all important pages, blocks admin/duplicate/parameter pages, includes sitemap reference. Also write guidelines for my XML sitemap — what to include, exclude, and how often to update each page type.
📊 Analytics & Reporting Prompts
14. SEO Report Template
Create a monthly SEO report template for a client in [industry]. Include sections for: executive summary, organic traffic overview, keyword ranking changes (winners/losers), top performing pages, technical issues found, link acquisition summary, content published, next month's priorities. Format it for a non-technical business owner to understand.
15. Traffic Drop Analysis
My website experienced a [X%] traffic drop starting [date]. Google Analytics shows: [describe what you see]. What are the most likely causes? Give me a diagnostic checklist to identify the issue: technical problems, Google algorithm updates, manual penalties, content issues, and competitor changes. Prioritize by likelihood.
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